Strategy that reconnects marketing to product, price and place.

Solutions in this Studio

Positioning and portfolio, built on the same model.

• Growth Modelling (4P's) & Marketing StrategySee where growth is really going to come from, not just paid media. By bringing product, price, place and promotion into one commercially grounded model, you can see which levers truly pay back and build the plan line by line, from reach through to online revenue, gross revenue and net profit. The model makes clear what growth comes from base demand, media, distribution and other drivers, with every assumption visible and editable. You keep the model to share in the business and guide the conversation.
• Brand Strategic PositioningThe Mark Ritson kind, not branding. A precise way to fuel growth in your category, built on a quantified market orientation. We look at your brand through two lenses, commercial growth and creative distinctiveness, and take a scientific approach to finding the right creative answer. Not general principles about how brands work. What your brand specifically needs to become an advantage.
• Product & Portfolio Architecture & Value PropositionDecide what leads, what supports, and how to name and describe what you sell to the segments that will grow you. Informed by the Portfolio Index at a minimum, it's the blueprint for taking your brands and products to market.