Studio 03 · Growth Planning

We build the plan with you, and make the intelligence system to run it.

Most marketing teams aren't short on strategy, tools or data. They're short on a way to make those things produce decisions.

From strategy to rhythm

From strategy to an operating rhythm.

We'll work out what will actually grow your business. Then we'll build the tools to keep doing it.

That means communications planning tied to commercial goals. Mix modelling that becomes a measurement system, not a report. And planning tools your team drives, without a licence fee. You don't have to pay top dollar for top solutions.

Communications Planning

Message design, media investment and ROI optimisation. From building a campaign end to end, to improving what you've run before.

We plan media investment as a mix, and messages across segments and creative. It lands the communications goals and ties back to the commercial ones.

Retailer Range Review (FMCG)

Walk into your retail partner with a plan they can build theirs on. We develop range review strategies from category-level opportunity down to geo-level activity and retail media investment by week, with seasonality and competitor insight built in.

No nervous promises. A concrete explanation of how you'll help them grow, and what you need from them to do it.

Retailer Range Review · 12-month trade plan
Retailer Range Review · 12-month trade plan for Fernister Health · seasonal moments, owned and earned, brand awareness channels, price promotions, retail media investment and forecast sales

Worked example · Fernister Health · figures invented

Solutions in this Studio

The plan, and the tools that run it.

NCNEWCOMMM · disaggregation and media optimiser
Marketing mix model disaggregation and media optimiser
NCNEWCOChannel Reach Planner · total view
Channel reach planner total view
NCNEWCODemand Forecaster · scenario forecasting
Multi-brand demand forecaster scenario forecasting
NCNEWCOIncrementality · simulate and plan
Incrementality testing simulate and plan, testing view
NCNEWCOMMM Priors · frequentist to Bayesian
MMM priors, frequentist experiments to Bayesian

MMM auditing and uplift

Brands tell us constantly they're hungry for more value from their MMM. Provider support teams skew to marketing and media. We've been internal marketers, agency experts and consultants, so we get in and under, turning the tool into a measurement system the whole business uses.

See MMM Solutions

Start free.

Send us sample data and we'll build a proof of concept on Light & Fast. Free, and fast.